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Timport / Tim first 1000 special issue interview

Kaizen philosophy in healthcare by Corena Pharmaceutical Wholesaler

As an international supplier specialized in the provision of pharmaceuticals and medical items, Corena Pharmaceutical Wholesaler was established in 1998. The company obtained its Warehouse Distribution License (WDL) in 2007 with the aim of expanding its service to a global scale, and now it is one of the biggest companies in the healthcare sector. Corena Pharmaceutical Wholesaler has become a big part of the market in a short period and is currently supplying to 86 countries in 6 continents. Starting with the supply of diverse healthcare items and hospital furniture to the UN contractors, Corena Pharmaceutical Wholesaler broadened its geographical reach and services to the international area afterwards.

“Our ambitious and devoted team is the key to our success.”, says Ali REİS, the Export Manager. “Our effective and high-quality sourcing, storing and transportation solutions alongside with our competent team, are also playing a big role in the competitive standing of Corena Pharmaceutical Wholesaler. We are primarily analyzing the needs of the target markets, expanding our vendor base and product portfolio accordingly every day since we headed into the global market. Thanks to our strong logistics partners, we are also able to meet the transportation expectations of our customers. In this regard, we can say that we are managing all the stages efficiently and successfully. “

Service Quality within European Standards

With an export sales of 133 million TL in 2016, Corena Pharmaceutical Wholesaler, checks its progress upon the yearly evaluation of IKMIB (Istanbul Chemicals and Chemical Products Exporters’ Association). The company is using the highest technology in its services. “By using ITS (Pharmaceutical Track & Trace System) in all processes, we are able to check the authenticity of any item and to track its transaction phases, pre and after sales”, emphasises Mr. Reis. “We are combining Kaizen philosophy and total quality management concept. With the aim of confident and continuous advancement, we put GDP (Good Distribution Practices) to the center of our quality management policy. Corena Pharmaceutical Wholesaler is the first pharmaceutical wharehouse that used GPD in its premises at the time when these practices were not mandatory in the country. All our processes; sourcing, storing and supply is carried out by our own CRM software updated regularly. We are pursuing the highest customer satisfaction by improving our quality and service standards. In this context, I can say that we are offering a service quality within European Standards.”

CO-RE-NA Export manager

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